Malik is the Category Lead for Agency Services for Bayer Healthcare. This global remit covers the agency requirements for Bayer Healthcare’s diverse businesses in Pharma, Consumer, Animal Health and Medical Care. Prior to joining Bayer in 2013, Malik held a number of roles within procurement at GlaxoSmithKline covering marketing services but also broader indirect and direct categories.

Malik will be presenting a case study at the event on agency integration – what is the right level of integration with advertising/PR/digital agencies?  He will cover the reasons for doing so at Bayer – the expected improvements to marketing communication effectiveness for brand consistency and alignment to procurement objectives. This session will take place within Stream B: Perfecting supplier relationship management on the afternoon of main conference day two, Thursday 5thJune.

With a background in Sales and Marketing, Claire moved into Procurement in 2006 and has led a number of Marketing Procurement teams. Her passion is working with her team and stakeholders to develop innovation solutions that meet current and future requirements based on a true understanding of business needs and engaging the external market. At IHG Claire has grown the level of procurement engagement across the regions and shares some of the learnings from taking the global procurement projects to Greater China.
 
Claire’s biggest challenges for 2014 are global agency efficiency and effectiveness as well as creating a social media strategy and gaining transparency. Claire has allocated over £5 million for each challenge and hope to complete by the end of 2014.

Claire will be presenting a case study on marketing procurement in China, the challenges of working in the Chinese market and some of the key differences for marketing procurement in China within stream A: Taming the challenges of marketing procurement globalisation on the afternoon of main conference day two Thursday 5thJune.

WHERE MARKETING & PROCUREMENT MEET - this is the zone in which Sophia Battle makes her mark. She is currently the European Procurement Director for Marketing Services at Nike, Inc.  and has more than 12 years of experience working for some of the world’s most famous brands and competitive companies. She has held global procurement roles at AB InBev and Pfizer, developing and implementing sourcing strategies for Advertising Creative, Production and Consumer insights.
Through her experience at Nike, AB InBev, Pfizer, and Diageo, she has gained thorough knowledge of protecting brand equity, high-stakes negotiations and building rapport with marketers to become a trusted advisor for the delivery of efficiencies that positively impact both top and bottom lines.

Sophia currently resides in Amsterdam and has a Bachelor’s degree in International Resource & Consumer Economics and a Master’s, International and Policy Economics from the University of Illinois.

Sophia will be sharing her insight by facilitating a roundtable session at the event on ‘how should procurement teams organise themselves for success and be measured, evaluated and incentivised?’ This will take place within morning plenary on Main Conference Day Two, Thursday 5th June.

Thierry Bellon has been working with Air France since 1984. After several positions in the field – ground services, sales & distribution, maintenance division – he was appointed in 1990 as Chairman’s special advisor, being in charge of strategic planning questions. In 1993, he managed the creation of a franchise grouping French commuter airlines operations before joining finance sector as VP Financial Control for Africa/Middle-East . In 1997 he became VP Financial Control for Passenger Business and had to organise the merger of Air France and Air Inter – its domestic flights subsidiary – in the sales & distribution area. He became Deputy SVP Corporate Control in 2000, coordinating mid-term planning, budget reporting and performance control.
Thierry Bellon has been Chief Procurement Officer for Air France since October 2007 and will be interviewed at the event on using constructive collaboration as a catalyst for meeting business goals and how marketing procurement fits into the mix. He will be asked to describe his relationship with marketing procurement, how marketing procurement is measured at Air France and what characteristics Thierry looks for in the marketing procurement professionals he wants as leaders. This session will take place in morning plenary on main conference day one, Wednesday 4th June.

Hear Myriam’s views during the panel session on what’s new in agency compensation - sharing best practice on global agency compensation/remuneration methods and practices. Question her on what methods of remuneration are currently being used at L’Orela, whether the model changes when dealing with bigger, key agencies or remain the same and how value is currently being measured. This session will take place during the afternoon of Tuesday 3^rd June during the focus day on supplier performance management and measuring marketing ROI.

Geoffroy handled various Marketing and Sales positions with ICI Pharmaceuticals, Pasteur Merieux vaccines, and Sanofi, at local, regional and global levels. He started his career as a sales representative, and then became international product manager, Marketing Director, Business Unit Manager, managing diverse Marketing programs in the US, Europe, Latin America and Asia, with positions successively based in France, Italy, and Asia. He then joined Sanofi Corporate Communications as a spokesperson, and more recently the newly redesigned Sanofi Global Procurement Division as Global Category Head, Medias, Communication Agencies, and Events, part of Sanofi Marketing Procurement organization. He is a pharmacist by training and handles a MBA from HEC business school.

Geoffroy’s top three challenges in the next 12 months is to make the most of his global agreements  in media / communication agencies, deploy a breakthrough marketing and meeting events strategy delivering high impact (both in costs and behaviour) and to finalize decoupling activities deployment in all regions. He has allocated over £5 million for each activity and hope to complete by the end of 2014.

Describe your marketing procurement maturity level and environment?
Recently redesigned global procurement organization with a matrix structure, where marketing procurement are more and more considered as a strategic partner by Operations
How many people do you directly manage and in how many countries?
I manage directly 3 people (communication agencies, media, events), plus a global network of Procurement professionals in the US, Europe, Asia, LatAm and Africa

What transformation work have you recently completed within your business?
Contributed to position Marketing Procurement as a strategic partner for Sanofi Group by setting up key global partnerships with strong international players. Bringing more value to the organization by making the most of our new global agreements, delivering high value contributing to reinforce Sanofi market position

What is the most exotic place you’ve travelled to?
I have been travelling extensively and working abroad, but I found a small village in Corrèze, in the centre of France, quite ‘exotic’

What is the most exciting thing about your job?
The heathcare world is a fascinating world in itself, from preventing to curing multiple diseases. Plus, participating in the building of a new organization, in a challenging business environment, interacting with so many diverse disciplines is really a great opportunity

What are you most looking forward to at ProcureCon Marketing 2014?
To come away from the event having had rich interactions with my peers and innovative ideas I can apply

Geoffroy will be presenting a case study on selling procurement internally – how to market your  success to internal stakeholders and how this foundation enables the journey to value creation and high performance business partnerships that ultimately deliver for the company in the marketplace. His presentation will take place during the afternoon of main conference day two on Thursday 5th June within steam B on creating win-win internal engagement.

Nathan works for the Global Commercial Operations within AstraZeneca delivering an AstraZeneca Global Marketing Operations capability covering digital, insight & analytics, content management and capability development on behalf of the sales and marketing organisation. Nathan is responsible for the delivery of the services to the marketing companies globally and for developing the platforms and offerings to deliver additional value to the marketing teams.
Nathan will be presenting a case study on how Astrazeneca developed best practice in asset management and digital asset management to protect its brands during morning plenary of main conference day two on Thursday 5thJune.

In 2010 Catherine was appointed Managing Director of Banner Managed Communication (BMC).  Catherine has worked in the Marketing Services industry for over 16 years and has held board level positions for 8 years. Catherine has been both Operational and Customer focused during this time, having spent 7 years as Group Client Services Director working with high profile global customers. 
 
As Managing Director, Catherine is responsible today for BMC’s continued global growth and diverse strategic marketing procurement service offering, whilst also ensuring that it trades profitably, ethically and sustainably.

Libby is CEO of Aprais UK. Initially joining Ogilvy and Mather as a graduate trainee after her degree at Oxford, Libby has also worked at Young & Rubicam and McCann Erickson in local, regional and global management roles across blue-chip accounts such as Nestlé, Bacardi, Unilever, Interbrew and Heinz. After a spell as Managing Director of the Scottish integrated agency, The Bridge, Libby joined FutureBrand, Interpublic's brand consulting and design business as Chief Operating Officer and then Regional Director EMEA.
Her 9 years’ experience running Aprais UK has strengthened her belief that effective business partnerships depend on good processes and great people, and thus knows the quantitative and qualitative aspects the Aprais evaluation programme create a powerful framework for shared agency/client performance improvement. Current clients of Aprais UK include Jaguar Land Rover, Marks & Spencer, Vodafone, BAT, Sony Mobile, William Grant and their creative, media, digital and production agencies, both locally and in their key markets internationally.

Neil Christie has spent over 25 years in advertising at agencies including BBH and TBWA, working in management roles and on clients including Audi, Nissan, Cadbury and Nokia.

He joined Wieden + Kennedy London as Managing Director in 2004. In recent years the agency has established itself as one of the world’s most-admired creative shops, with highly acclaimed work for clients such as Honda, Nike, Cravendale and Lurpak.

In 2011 Neil was made a partner of the W+K worldwide network. In 2013 Wieden + Kennedy was named Cannes Independent Agency of the Year, Adweek’s Global agency of the year and topped the Campaign new business league table in 2012.

Neil will be sharing his views during the agency panel session on ‘the mindset of an agency – how we work and can work better with you!’ covering how agencies structure themselves and assign a cost on creativity as well as how they drive optimum collaboration between agencies and client procurement. The session will take place in morning plenary on main conference day one, Wednesday 4thJune.

Mike has over 19 years of Strategic Sourcing and Supply Chain experience at Intel Corporation. He currently is Global Strategic Sourcing Manager within Sales & Marketing Strategic Sourcing. The team is responsible for the worldwide marketing spend for both "above" and "below" the line expenditure in the US, Europe, Asia and Latin America (including the development, implementation and management of global sourcing strategies). Mike has held a number of Purchasing roles at Intel including Leading the Global Marketing Services Sourcing and managing the EMEA Indirect Purchasing group.

Prior to Intel, Mike held a variety of Purchasing management & consulting roles in both the Oil and Financial Industries (including Goldman Sachs, Amoco, London Stock Exchange and Burmah Oil). Mike is an active member of the WFA Marketing Sourcing Forum and is a Member of the Chartered Institute of Purchasing Supply.

Mike is a member of the Advisory Board for ProcureCon Marketing 2014 and will be presenting a case study on the Intel model for ‘Agency Rightsizing’ to ensure global brand and messaging consistency, where the challenge was  the current supply base being  too big to meet marketing’s needs and the need from marketing for new, innovative agencies for new markets. The session will cover their goal to ‘Right Size’ the supply base by reducing approximately 2800 suppliers 2 years ago by 50%, with the goal to have 90+% of marketing spend going through the A list of preferred suppliers by end of 2014. Currently, 74% of spend goes through the Agency A list. This presentation will take place within Stream A: taming the challenges of marketing procurement globalisation on the afternoon of main conference day two, Thursday 5thJune.

As head of procurement for the world's biggest drinks business Thibaut has a truly global role. Part of his responsibility is to explore the possibilities presented by low cost country sourcing and operating models in emerging markets including those in Africa. Drawing on his recent experiences Thibaut will be sharing insight this year about sourcing locally for competitive advantage in South Africa.

Jorge manages USD 2 billion annual spend, reporting to the Head of Indirect and manages a central team of 13 category/ account managers. He maintains and implements proven best sourcing practice for services and materials for 80+ markets at Philip Morris International.

Jorge will be presenting a case study on Achieving efficiencies for creative and production at Philip Morris International – efficiency programmes at a global and local level on the afternoon of main conference day two, Thursday 5th June.

Tina began her life as a Purchasing Graduate at Thorn EMI nearly 20 years ago. She then was one of the first to get involved globally in the area of marketing procurement by setting up and running the Marketing Purchasing teams for BT Cellnet (now O2), Smithkline Beecham (now GSK) and Orange/France Telecom on both a UK and Global basis. Tina gained experience in buying the whole range of marketing services from advertising, media and sales promotion through to premium pens and Post-It Notes! Her final role before jumping ship to work agency side was as Global Head of Marketing Purchasing for France Telecom Group, undertaking global creative and media agency reviews, standardising agency fee structures and reviewing Premium, Print and Paper Suppliers across the Group.

Tina was headhunted by Grey London in 2003 and joined them as Commercial Director, strategically managing Grey’s total cost base, overseeing all external expenditure and the house management team, working alongside the account teams to negotiate client contracts and fees, and being the key agency contact for client purchasing teams. In early 2005, Tina was headhunted by Lowe London, joining them in the same role she had fulfilled at Grey. In 2006 she set up Tina Fegent Consulting to offer a procurement support service to clients. These have included ITV, Yahoo!, Vodafone, William Hill, Barclays, Adidas, Debenhams, Waitrose and John Lewis.

She chairs the Chartered Institute of Purchasing and Supply (CIPS) Specialist knowledge Group on Marketing Purchasing, and was awarded a certificate by CIPS for her support of the Marketing Procurement category. Tina was recently the Women in Marketing Award Winner 2013 - Best Female Marketer: Independent Consultant.

Tina is a member of the Advisory Board for ProcureCon Marketing 2014 and will also be moderating the panel discussion session of ‘The big question: What’s the best way of working with the marketing stakeholder?’ where marketers will be giving their views on what problems they face in their day-to-day job and how procurement can help, during morning plenary on main conference day one, Wednesday 4th June.

David is a qualified procurement and supply chain professional (MCIPS) having worked in the industry for over 18 years. Before joining Charterhouse in 2006, David was at Renault Nissan for 6 years where he held category positions for marketing, advertising and media before becoming the head of purchasing. Prior to that David spent 9 years in the public sector in a number of purchasing roles for Network Rail and then the Lord Chancellor’s Department. As business development director at Charterhouse David is responsible for developing marketing production streams for a European-wide client base.

David will be running a synergy workshop at the event, where you can turn theory into practice on how to decouple digital and marketing production services for closer control of cost, service levels, quality assurance and KPIs. The session will be within stream B on understanding new digital marketing on the afternoon of main conference day one, Wednesday 4thJune.

Paul’s role as CEO is to not only ensure Havas Media delivers excellent results for both clients and shareholders, but to oversee the evolution of the agency and future proof our structure and market offering. This includes product development, from the evolution of traditional media product such as TV into Video, and Radio into Audio. In addition to this, Paul’s role is to focus on product innovation, whether this be in the digital space, in SEO, Ad Exchange or Affiliate Marketing or adding new skills to our offering such as reciprocal media exchange or branded content.

Man and boy at Havas Media (then, MPG Media Contacts), starting as an offline planner buyer, working on P&G, PSA, Microsoft and Dockers. Paul made an early move in to digital in 2001 and ran the digital team before being promoted to MD, and more recently CEO, across the newly developed integrated offering. Paul has worked on numerous accounts with clients such as Nationwide, Swinton, Barclays, Microsoft, Expedia, TUI, Hotels.com and Air France.

Paul will be sharing his views during the agency panel session on ‘the mindset of an agency – how we work and can work better with you!’ covering how agencies structure themselves and assign a cost on creativity as well as how they drive optimum collaboration between agencies and client procurement. The session will take place in morning plenary on main conference day one, Wednesday 4thJune.

Paul leads a team of buying managers covering all of Tesco Group's marketing spend. He will be facilitating a drill-down roundtable for retailers on how procurement can drive revenue opportunities within marketing spend. Paul will share his experiences of how to maximise value from manufacturers and how procurement can drive revenue opportunities (impact top-line growth) as well as their usual job of impacting the bottom line. This session will take place during morning plenary of main conference day two, Thursday 5thJune.

Formerly Senior Director, Global Media, Wrigley Company.

Ian has worked in International Advertising for over 2 decades. He spent the last 16 as a senior client serving as Global Media Director for Wrigley and prior to that, Henkel. In both companies he has also held responsibility for managing their Global Creative Agencies.

During this time he has run Global Media & Creative Agency pitches, building media cultures, creating Best Practices etc. Prior to working Internationally he started his career in Agencies in the UK working for top companies including Mediacom, Carat.

He has always been heavily involved on the industry side, including several years Chairing the World Federation of Advertisers Media Forum and served as a VP of the WFA Executive Committee.

Jason Heller is CEO of Agiliti, a unique consultancy focused on digital marketing operations and strategy. Marketing leaders rely on Heller and his team to help drive digital transformation within their complex organizations by assessing and aligning their capabilities, processes, governances, strategies, and agency and technology portfolios with the needs of today's connected and empowered consumer.

Heller is a digital marketing pioneer, recognized thought leader, speaker, and author. His vision and leadership have contributed to a number of best practices in the digital media industry. In 1998, Heller co-founded one of the first digital media and relationship marketing agencies, Mass Transit Interactive, which he sold to Horizon Media in 2005. He sat at the helm of Horizon's digital group for several years prior to launching and selling an online travel business.

Heller's vision with Agiliti is to complement the trend of agencies trying to understand and actualize what it means to be the "agencies of the future," by helping clients become the "marketers of the future."

Heller will be running a synergy workshop, where you can turn theory into practice on developing effective compensation and agency performance measurements in digital – covering top tips on combining hard and soft benchmarks to measure marketing activities in the digital space. This interactive session will take place during the focus day on supplier performance management and measuring marketing ROI on Tuesday 3rd June.

Xavier is accountable for 2.3 Billions SEK Marketing budget Globally (X active signed SOX contracts and 1683 vendors). He selects rosters for all marketing needs from Above the Line (Creative & Media) to Below the Line (Market Activation), and by Digital (Web, social, e-commerce), Business Intelligence, etc.

He will be facilitating a drill-down roundtable on best practices for sourcing social media. Xavier will share his experiences of managing the social budget, including identifying suppliers in the social media space, how Facebook and other social media outlets stack up against each other to determine where to best spend your limited money and key metrics for measuring a social media campaign, and determining if they’re actually the right metrics to use. This session will take place during morning plenary of main conference day two, Thursday 5thJune.

Brenda will be presenting a case study on the Coca-Cola structure and strategy within the marketing procurement function. They will be covering the internal structure within procurement and marketing at Coca Cola, how internal decisions are made on marketing spend and the tools and processes in place at a global and local level. This presentation will take place during morning plenary on main conference day two, Thursday 5thJune.

Thomas became Global Category Leader / Director for Marketing Procurement at Deutsche Telekom at the beginning of 2009. In this role, Thomas is responsible for leading Deutsche Telekom’s Marketing, Sales and Communications Procurement team internationally.

Prior to joining DT, Thomas was responsible for the creation, management and development of the strategic procurement organization for the eBay group of companies (eBay, Paypal, Skype) in Europe and also held global responsibility for the categories Marketing, Customer Support and Telecommunication. Before joining eBay, he spent 9 years at Mars Inc in a number of procurement and IT management roles, including a 2 year assignment to Australia. Thomas holds a degree in Business Administration from the University of Paderborn.

Thomas’ top three challenges for 2014 are to manage digital media, creative supplier consolidation and to move marketing procurement into an international purchasing model in the next 18 months and he has allocated over £5 million for each task.
Describe your marketing procurement maturity level and environment?
Marketing procurement has been in place for 10+ years in a mandated environment which is very dynamic and fast changing

How many people do you directly manage and in how many countries?
I manage directly 10 people who are based in Germany and Hungary with another 13 people having dotted lines to me for management; they are mostly located in the Eastern European countries. I have recently integrated team members from 4 different business units into 1 team and implemented an international sourcing team

What is the most exotic place you’ve travelled to?
Not exotic, but probably quite unique: on the day the Berlin wall came down, I was on the Autobahn at the border checkpoint Helmstedt, welcoming hundreds and thousands of my countrymen in the West

What is the most exciting thing about your job?
Having the ability to have an impact on the organisation and the industry and each day is different, very different

What are you most looking forward to at ProcureCon Marketing 2014?
Meeting colleagues, suppliers and building/maintaining relationships

Hear Thomas present a case study on ‘Buying events, fairs and incentives – The good, the bad and the ugly’ within Stream A: Optimising return from BTL high spend to take place on the afternoon of main conference day one, Wednesday 4thJune.

Bringing the Best Ideas to Life” in the space where Marketing, Business and Procurement meet is what Tina is passionate about. Tina is a Chemical and Process engineer by training and after 3 years working in supply chain optimisation she has spent the last 8 in procurement across various industries and procurement areas working for some of the world’s most famous brands at P&G. Tina has specialised in the marketing procurement industry in the last 5 years with strategic sourcing roles in Media, Digital and Innovation Marketing, and Brand Agency services. In this area it is about being analytical, process, and data-driven on one hand, but also understanding the big picture and “brands and experiential marketing” on the other.  It is in her nature to find these synergies and this capability is being exercised in her role as Global Category Manager – Agencies and Sponsorships at SABMiller. 

Hear Martin’s view during the panel discussion session of ‘The big question: What’s the best way of working with the marketing stakeholder?’ where marketers will be giving their views on what problems they face in their day-to-day job and how procurement can help, during morning plenary on main conference day one, Wednesday 4th June. 

Vladimir has responsibility for global creative agency category strategy implementation across all GSK businesses. He will be presenting a keynote on developing open relationships with creative agencies for a win-win mindset and value creation for both organisations within the focus day on supplier performance management and measuring marketing ROI on Tuesday 3rd June

Dorien Koolen is working for Philips, the global Healthcare, Lighting and Consumer Lifestyle company based in Amsterdam, the Netherlands.  Within global procurement she is responsible for Creative and PR & Sponsorships managing Philips global agency partnership. Before her procurement role she was the global Head of Media at Philips Consumer sector. She spent the first twelve years of her career working on the agency side in different strategy and management roles for agencies like BBDO, Lintas (now Lowe) and Carat.

Steve joined the World Federation of Advertisers (WFA) in 2005, and specialises in helping global sourcing organisations understand the marketing category. At WFA he works with a network of over 450 global marketing procurement specialists in over 60 markets, focusing on the day-to-day benchmarking of sourcing operations, agency lifecycle management and all-important business relationships with the brands, indirect procurement and senior management.

Steve regularly partners with other industry bodies via seminar or conference presentations, authoring papers and articles to promote the value that sourcing can drive within the marketing supply chain. As part of WFA’s membership services programs, Steve ensures corporate members from the top 100 global advertisers and National Advertiser Associations from 55 major markets derive maximum value from WFA membership.

Steve is British, has worked in the UK, France and Belgium and holds a Modern Languages degree and Research Masters in Marketing from the University of Leeds.

Steve is a member of the Advisory Board for ProcureCon Marketing 2014 and will be presenting a session on global agency remuneration trends, covering the latest trends from over 40 global marketers on how they pay their agencies and what metrics and KPIs are being used across agency types. This session will take place during the afternoon of the focus day on Tuesday 3rd June. Steve will also be chairing the afternoon streams of main conference day two on Thursday 5thJune on taming the challenges of marketing procurement globalisation
and decoupling creative and production – pros, cons and is it worth it?

Lesley is a seasoned Business and Procurement professional, spending the majority of her career at Johnson & Johnson in various Sales and Procurement roles.  Her career in Marketing Procurement started in the US, as she was hired into launch the Agency Holding Company model across Janssen in the US.  This project’s outlook was to move away from hundreds of agencies into 2 large Holding Companies, managing the majority of Janssen US marketing spend and also change the way that Marketing was working with their agencies.  She has since moved regions and now works for Johnson & Johnson in EMEA, specifically for their Medical Device and Diagnostics Business.  This role is also focused on Marketing Procurement managing the majority of the spend across the region. This is a highly matrixed role due to the decentralized nature of the company, but an exciting one! She has also been extremely successful in recognizing and developing talent of people that have worked directly for her or around her.  She is well known for her development of people and has promoted many to greater roles of responsibility.

Before joining Ebiquity in 2007, Nick spent 27 years in the media agency world. In 1990 he co-founded Manning Gottlieb Media, which became one of the most highly respected and fastest growing media specialist agencies. It became part of Omnicom in 1997. Nick was CEO of OMD's UK operation and co-founded OPera, the media negotiation arm for OMD and PHD. Since joining Ebiquity, Nick has personally worked with numerous blue-chip brands worldwide while driving the company’s expansion into new geographies and new areas of media management and performance measurement.

Nick will be advising on how to establish benchmarking data to gain full transparency of media agencies and trading desks as well as how to make sure agencies are using your money efficiently. This session will take place during morning plenary on main conference day two on Thursday 5thJune.

Nicholas will be presenting a case study on developing CSR programmes to protect your brand, the improvements made at Pernod Ricard to reduce risk from suppliers and practical examples of measures other advertisers are taking. This session will take place within stream A: Optimising return from BTL high spend on main conference day one on Wednesday 4^thJune.

 

Felipe has more than a decade of Marketing and Commercial experience in the FMCG and financial sector, currently leading Business Development, Innovation and Digital for the Global Brands of SABMiller, including Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Miller Genuine Draft.  He previously worked on with Peroni Nastro Azzurro as a Global Marketing Manager leading the launched of the brand in Korea, Hong Kong, Paraguay, amongst others and re-launched in Spain and France. Felipe was responsible for the first launch of a Global Brand in the LATAM business for SABMiller back in 2006. Felipe also worked for Unilever and Suramerica de Inversiones back in Colombia.

Debbie Morrison has spent the last 28 plus years immersed in the advertising industry.  She began her career as a planner in several ad agencies, moving on to the client side for a short spell and then joined ISBA in 1989. She spearheads the practical Consultancy team at ISBA working with 430 key British advertiser members who spend approximately £10bn annually on communications activities.  In the last year she worked with her team on more than 1700 consultancy projects and conversations with advertisers, including managing over 100 agency pitches, helping to create and negotiate more than 85 agency contracts and being involved in numerous discussions on how to improve client agency relationships.

She is a pro-activist in the development of industry best practices and has negotiated with other parts of the industry to produce a suite of model agency contracts for creative, media, DM and promotions, digital and PR agencies that have revolutionised the process of contract negotiation in the UK. She works closely with the IPA to develop guidance on how clients can obtain the maximum effect from relationships with communications suppliers and with academics tracking trends in agency remuneration and relationships.  Debbie also talks at conferences around the world on trends in client agency relationships.

For the last 17 years she has worked intimately with marketing communications procurement professionals within mainstream client companies, educating, advising, coaching and guiding them in their relationships and negotiations with agencies, helping to benchmark processes and share best practices, tools and techniques to improve professionalism within the discipline.

Debbie is a member of the Advisory Board for ProcureCon Marketing 2014 and will be interviewing CPOs at the event on using constructive collaboration as a catalyst for meeting business goals and how marketing procurement fits into the mix. She will be asking CPOs to describe their relationship with marketing procurement, how marketing procurement is measured at their organizations and what characteristics they look for in the marketing procurement professionals they want as leaders. This session will take place in morning plenary on main conference day one, Wednesday 4th June.

 

Kevin will be interviewed at the event on using constructive collaboration as a catalyst for meeting business goals and how marketing procurement fits into the mix. He will be asked to describe his relationship with marketing procurement, how marketing procurement is measured at Coca Cola and what characteristics he looks for in the marketing procurement professionals he wants as leaders. This session will take place in morning plenary on main conference day one, Wednesday 4th June.

Jonathan has over 27 years’ experience in marketing and procurement. He has a strong background in the financial management of global marketing campaigns, as well as procurement of localised POS, ATL and collateral. Jonathan is Commercial Director at ProProcure and is responsible for the Supply Chain management team and the SABMiller business.

After 8 years of experience in Supply Chain with L'Oreal, Renaud has been working for 8 years with Danone Group in several positions in Procurement. Renaud will be covering a case study on maximising marketing efficiency by building strategic third party relationships and leading supplier relationship management programmes during morning plenary of main conference day two, Thursday 5th June.

Larry is responsible for North America and Global Commercial Strategy for $1.7 billion in measured media spend. For the last five years he has led the consolidation of media planning and buying agencies for Mars and Wrigley. Conducted pitches in the US, Canada, France, UK, Ireland, Russia, Poland, Hungary, Czech Republic, Balkans, China, Taiwan, Middle East, Ukraine, Belgium, South Asia, Turkey, Central Asia and Caucasus, Germany, Australia, Spain. This has involved developing the pitch process and working with local teams to execute the projects. Also a core member of a global team driving best practices in planning, buying and managing global agency networks. This effort has generated considerable value for the organisation.

Larry will be presenting a session on constructing the ideal client/agency relationship. This session will help you move the conversation away from “buying something” toward “solving a problem” and to structure your partnership so that it is collaborative, and not procurement-led. It will take place during the afternoon plenary on main conference day one on Wednesday 4thJune.

Kim will be presenting a case study with Sophia Weir on why Sainsbury’s created the Head of Commercial Marketing role to manage agency engagements, where the role sits and how it’s different from the traditional role of marketing procurement. The session will take place during morning plenary of main conference day one, Wednesday 4^thJune.

Beppe joined Leo Burnett Worldwide in May 2010 as Executive Vice President, Global Director Client Compensation and Strategic Sourcing to establish a Global Procurement Function and a Client Compensation Team that supports the agency’s multinational account teams, who are also the agency’s largest clients.
Beppe will implement the Demand Management Model to contribute to the achievement of agency’s long-term goals. During is 20+-year career, both on client and on supplier sides, he has learned that a trusted relationship is one of the most important asset to businesses today. He always focuses on quality, long-term collaboration and sustainable efficiency.
Beppe is very dynamic, untiring, highly motivated and passionate. He loves challenges and he is well known for his driving force behind change and transformation.
Prior to joining Leo Burnett, Beppe worked at Philip Morris International as the Director of Operations Center Procurement, which was a new function created under his leadership. He also served as the Global Account Director for Atos Origin – an international business consulting company – where Philip Morris International was his main client. Additional previous roles that shaped Beppe’s career include, serving as the Business Development and Sales & Marketing Director at Primeur and spending 10 years at IBM, leading Information Technology Multinational Company.
Beppe was born in Italy, but resides in Switzerland. Running marathons, cooking and reading are few of his passions coupled with travelling where Leo Burnett’s business needs take him.

Sophia is currently Head of Media & Advertising at Sainsbury’s Group. She is responsible for agency selection and relationships, pitch processes and commercial negotiations with both marketing agencies and media owners across Retail, Bank and New Business Development areas such as Mobile by Sainsbury’s.

Sophia has 15 years experience in the media and marketing industry predominantly in media agencies having held senior roles in the commercial side as well as the strategic and implementational  planning divisions working across key clients such as Barclay’s, Nestlé, ITV, Britvic and Cadbury Trebor Bassett (Mondeléz).

Sophia is a member of the Advisory Board for ProcureCon Marketing 2014 and will be presenting a case study on why Sainsbury’s created the Head of Commercial Marketing role to manage agency engagements, where the role sits and how it’s different from the traditional role of marketing procurement. The session will take place during morning plenary of main conference day one, Wednesday 4thJune.

Els Zeeuwen is Head of Marketing Services Procurement Category at FrieslandCampina. Together with her team of category buyers she supports the marketing organization in achieving their business goals, - by providing flexible and pragmatic sourcing solutions against value, quality and cost objectives. Close collaboration, understanding business challenges, market developments and thinking end-to-end are key elements which Els and her team continuously strive for in defining the categories procurement approach.
 
Being asked to describe herself: “No-nonsense, enthusiastic, determined and target oriented with a permanent customer focus. Listen & learn. Challenge ways of working. Improve. Responsible. Work hard and have fun”.
 
Prior to FrieslandCampina, Els gained experience in several different procurement roles within professional services, marketing services and business process outsourcing in the Banking & Insurance sector and with a major telecommunications provider. She started her career as a consultant
.
Her profile is up to date on Linkedin.com.
 

Gerry is currently a Senior Consultant at External View Consulting Group, guiding and directing clients in the selection of best-fit marketing and media agencies and negotiated fair, competitive contractual terms. Previously, Gerry spent 22 years at Procter & Gamble, where he was P&G’s Global Director of Marketing and Media Procurement and Operations. He is regarded as one of the industry’s leading experts in applying procurement skills and practices into the marketing space, consistently achieving the delicate balance between great marketing and cost management.

While at P&G, Gerry grew the marketing procurement organization more than tenfold, and ultimately directed the activities of nearly 200 marketing procurement professionals worldwide, covering nearly every area of marketing spend. He was responsible for the sourcing of over $3Bn in marketing and media spend, including ad agencies, media, promotion, public affairs, design, digital and interactive, research and measurement, retail, branding, and production.

Gerry will be giving the afternoon keynote speech on why and how the marketing space truly is unique and the implications for procurement. Gerry will cover what procurement must do to succeed in the world of marketing – four market proven solutions as well as providing a road map that will maximise your bottom line performance and results. This insightful session will take place on Tuesday 3rd June within the focus day on supplier performance management and measuring marketing ROI.

Sopan leads Nestlé’s Global Advertising & Marketing Procurement organization. Nestlé is the world’s largest food & beverage company, operating in virtually every country, with annual revenue of over $100 Billion USD and one of the top advertisers of the world. 

Sopan’s leadership focus is to develop advertising & marketing procurement professionals across the world to empower them to help Nestlé win in the marketplace with customers and consumers. Previous to his current global role, Sopan lead the North American marketing procurement function. He has been with Nestlé for over 5 years, always in the Marketing Procurement area. Before Nestlé, Sopan was with NBC Universal on their Corporate Sourcing team. He started his career with General Mills in various Sourcing roles including Marketing Procurement.

Sopan will be covering a case study at the event on selling procurement internally – how to market your success to internal stakeholders, including the art and science of partnering with the business to deliver value for the company that meets the collective objectives of Marketing and Procurement. It will take place during the afternoon plenary on main conference day one on Wednesday 4thJune.  

Co-founding partner with twenty years experience in management consulting, economics and finance.

• Most recently senior consultant for agency assessments, economics and benchmarking, and internet marketing at major marketing consulting practice
• Expert in economic analysis, database strategies, and marketing research
• Works on a pro bono basis with many leading advertiser trade organizations
• Successfully assesses and negotiates billions of dollars in agency remuneration every year
• Degree in economics and computer sciences from Rutgers University.

Marc Boyan is CEO and founder of Miroma Ventures. He began his career in marketing with the Goldsmith family, creating and selling events such as World Wrestling Federation, Net Aid, Smash Hits and Route of Kings. Taking inspiration from the exchange of football stickers as a teenager, Marc spotted an opportunity to use barter in all areas of modern commerce and set up Corporate Barter company, Miroma International, in 2003. Building valuable long-term relationships with marketing and procurement leaders, Marc used his business vision and flare to grow the business into one of the leading Corporate Barter companies in Europe. In 2008, Miroma International was recognised as one of the UK’s fastest growing media companies by The Sunday Times Virgin Fast Track 100 report on UK businesses – an achievement that would continue for four years in succession. The company has also recently appeared on Deloitte’s Fast 50 list for the second year running - recognising the UK’s most dynamic players in technology, biotech, and media & entertainment. In 2010, Marc set up Miroma Ventures, focusing on media, technology and consumer investments. With a combined turnover of over $200m, companies that Miroma Ventures owns, operates or has invested in include; Miroma International, Mercury Media Science, Who What Wear, Outdoor Plus, Pinterest, Blis Media, CONTENTed and SB.TV, of which Marc sits on its Board of Directors. Marc is a dedicated supporter of the Rays of Sunshine Children’s Charity, sitting on its Executive Board.

Beekman Associates is the global leader in agency remuneration assessment and benchmarking.  We assess and benchmark over $5 billion in agency remuneration annually.  Our databases are unmatched in the industry and our transparent, fact-based approach to the agency remuneration process allows us the ability to execute long-term, sustainable improvements in the agency contracting process.  Beekman takes great pride in delivering exceptional business results in a thoughtful and professional manner.

Clients can now access our industry leading databases through our web-based tool, RightSpend®.  RightSpend is a comprehensive SaaS application that allows clients the ability to build, assess and benchmark agency scopes of work, staffing plans and agency cost proposals from start to finish putting clients in control of their marketing spend.  RightSpend benchmark data reflects actual negotiated rates and covers over 60 global markets across 11 agency types including creative, media, digital, and public relations agencies.

Olivier Gauthier is Head of research and business development at RECMA. Over 12 years of proven experience in the only global research company evaluating media and digital agencies worldwide. After successfully developing RECMA’s international reputation and agency partnerships (800 media agencies in over 50 countries), Olivier’s’ role was extended to oversee and expand the company business relationships with international advertisers. And so, he regularly meets with Media and Procurement Directors from the 100 world largest advertisers – providing them with industry perspectives and ad hoc assistance to help them think about their agency ecosystem the right way.

Before joining the Gemaco Group earlier this year, Peter spent almost 20 years in the Marketing Materials (POS & Premiums) World while working for Polyconcept and ADM where he was responsible for Europe and the respective ADM Beauty and Solutions business divisions since 2011. Peter worked with a large number of bluechip multinational companies to help them deliver a real return on investment on their marketing spend against both marketing and procurement objectives. Peter will be sharing his views on the challenge of how to achieve on-going ROI and savings in a market were CSR and Compliance are key elements to be (increasingly) observed.

Sini joined Nissan at the end of 2005 to set up the purchasing function at the newly created Nissan Nordic Regional business unit in Helsinki, Finland. Following a highly dynamic 4,5 years at the regional level Sini transferred over to Nissan's European central operations in Paris, where she took over managing the purchasing team responsible for advertising, media, events and motorshows commodities. In 2011 the central Nissan purchasing team was assigned to Renault Nissan Purchasing Organisation (RNPO) to ensure the Renault-Nissan Alliance synergies were captured to the maximum. At RNPO Sini was responsible for the Alliance media commodity across EMEA for 3 years following which she took over a new commodity scope, Audit & Consulting at the end of 2013.

Prior to her career at Nissan, Sini gained experience at the strategic sourcing unit of a major Nordic telecommunications provider and a large retail chain store operation. During her career she has managed to gain a wide knowledge of the indirect sourcing commodities with a focus over the past years on marketing services.

Janet is responsible for strategy, content and promotion of the IPA's external marketing programmes. She has a lead role in the President's agenda, the Creative Pioneers Challenge and the Future of Talent strategy, the IPA Effectiveness Awards Databank initiative and the UK’s Creative Industries Marketing website.  Janet's industry experience spans management positions at Y&R advertising, Burson-Marsteller corporate communications and Lewis Moberly brand identity. She was an awarded an OBE for services to the creative industries in the 2014 New Year’s Honours list.

Dan is a senior commercial consultant with in-house strategic sourcing and procurement experience with some of the world’s most respected brands. Having worked on both sides of the table – as an in-house Procurement Director and also as an external consultant – Dan has a unique blend of skills that allow him to work with Marketing, Procurement and Agencies to deliver results for his clients. He brings a range of approaches, helping clients to custom design their marketing supply chain to reduce inefficiency and maximize the value of their marketing investment.

Dan’s experience spans many verticals includingTelecommunications, Financial Services, Pharmaceuticals, CPG, Retail,Entertainment and Travel. And, having lived and worked in several countries –including Australia, Germany, the UK and now the US – Dan is well positioned to support global brands in overcoming the cultural challenges that exist when delivering global marketing strategies.

Bernhard is industry-renowned and best known for his tenure at global consumer products giant Procter & Gamble (P&G), where he is credited with establishing many of the company's best practices for marketing and media.

Prior to retirement in September 2009, Bernhard was most recently global media chief, responsible for P&G's $8.5bn global media business.

During his time at P&G, Bernhard was the chairman of the Media Committee of the WFA for 6 years and Deputy President of the WFA for 2 years.

For the past four years, Bernhard has been running his own media consultancy, the Bernhard Glock Media Leadership Company, as well as acting as Senior Vice President at consultancy company, MediaLinks

Tony started his marketing career at Mars where he was responsible for managing the procurement of the fifth largest media budget in the UK. He then moved to media consulting, becoming MD of the UK’s largest media auditor. Moving into procurement consultancy, he helped to establish the marketing practice of a leading procurement consultancy firm, before taking up the role of Head of Global Marketing Procurement for Tesco. More recently, Tony set up his own consultancy helping businesses drive more value from their marketing investment.

Peter has 15 years experience in commercial roles at British Steel (Corus), Mars, AB InBev, Standard Life & RBS

Emily has spent over 17 years in agencies and owned and ran her own agency in Toronto, working with brands such as Mattel & Footlocker. She then returned to the UK to work for Saatchi & Saatchi X as CSD looking after HTC, Nikon & Schweppes. Emily now brings her expertise to Charterhouse working alongside Sony, Mini, E.ON, and Renault to name a few. Emilys’ focus is based entirely on delivering results – talk is cheap - she walks the walk! Emily believes passionately that results come about through exceptional strategic focus but essentially that each of us buys what they love. Emily is a master at making consumers fall in love.

Luc has 15+ years of Marketing Procurement experience at fast growing, innovative and dynamic organizations like Microsoft, Intel and Danone with responsibilities at the sub, regional and now global level. Currently in charge of the Marketing Digital Categories globally at Microsoft which covers specialty areas like Social Media, Mobile Marketing, SEO, Digital Direct, Digital Events and Digital Advertising. Luc speaks fluently English, German and French and is based in German HQ Munich. Luc will be presenting a case study on the Microsoft Digital Efficiency Programme - How to decouple effectively digital production from marketing creative agencies? This session will take place within stream B: understanding new digital marketing during the afternoon of main conference day one, Wednesday 4thJune.

Mark Mortell joined Fleishman-Hillard in August 2002 to lead the corporate communications and public affairs team at Fleishman-Hillard’s office in Dublin. He joined the company from Aer Lingus (Irish National airline) where he was Commercial Director and the airlines representative on the OneWorld alliance. He was previously Chairman of the Irish Tourist Board, Managing Director of Dimension Advertising & Marketing and held senior marketing positions with Mars, Guinness Ireland and Bank of Ireland Group. Mark is a seasoned marketing and business communications practitioner with extensive experience in corporate communications, crisis and change management, and internal communications. He has worked with clients across Europe, in the middle and Far East as well as in the USA. Mark currently leads an international team across a number of Omnicom agencies working with Royal Philips. Mark is a regular broadcaster and commentator on media matters. He is one of FH’s lead media trainers, coaching broadcasters, politicians and business and community leaders. A regular broadcaster himself, Mark hosted a weekly business programme on national commercial radio station Newstalk for a number of years. Mark has extensive experience moderating conferences and meetings for clients, trade organisations and major public events- including the Dublin Web Summit regular Pharmaceutical, legal and insurance industry conferences as well as political and media forums. He has been a political strategist for 25 years and has been a close adviser to the Irish Prime Minister Enda Kenny since he became Leader of Fine Gael in 2002. Mark was a key player in Fine Gael’s election success in both the 2007 and 2011 General Elections. Mark is a graduate of Dublin City University, is a Fellow of the Marketing Institute of Ireland and a Member of the Public Relations Institute of Ireland. He is married with two daughters. He has served on the Board of a number of charities and is a published commentator on branding and current affairs.

Jean-Francois Valent graduated from HEC. He joined the Publicis Groupe in 1991. After years spent managing some of Publicis key clients, he has driven innovation into the Groupe in the areas of Brand Asset Management and Digital signage as CEO of MarketForward. He joined Mundocom as CEO in 2005 and was then entrusted with the global responsibility for the Publicis Groupe production Platform offerings. Recently rebranded as Prodigious brandlogistics, the entity is a cross media production facility crafted to meet today's media challenges.

Morgan has worked across all forms of production at senior management levels. Prior to joining Prodigious, he spent 3 years as MD of Gate Films (independent TVC production) and 3 years at Chemistry Communications as MD for this digital division that Publicis acquired in 2011. Morgan now runs Prodigious in the UK.

Chris began his career at KPMG in London where he qualified as an ACA before moving to PepsiCo Inc where he worked overseas for 10 years latterly as Regional CFO for Central Europe, based in Frankfurt.

He joined WPP at the Group HQ in 1989 when Ogilvy & Mather was acquired, with responsibility for Finance for WPP’s European operations before working in one of the operating companies. He returned to WPP HQ in his current role as Deputy Group CFO in 2000. Chris supports the Group CFO on day to day financial management and is responsible for managing and co-ordinating client remuneration issues for WPP’s major clients as well as projects on operational efficiency. He works on investor relations, capital expenditure as well as managing the Group property portfolio.

He sits on the boards of a number of WPP’s minority holdings including three publicly quoted entities, Chime Communications PLC, HighCo SA and ScanAd Ltd which are based in UK, France and Kenya respectively.

Chris is married with two daughters and lives in London

Milan is a specialist in designing and delivering complex multi country programmes across the disciplines of Marketing Procurement and Marketing Effectiveness & Analytics.

He brings 20 years of experience of working with global brands and world-class marketers, delivering ATL/BTL and Digital projects. Milan’s breadth of experience comes from working in procurement, management consultancy and creative agencies and has had the exceptional pleasure of working with a wide variety of big and small clients including Coca Cola, Diageo, J&J, BMW, Honda, Orange, Moonpig.com, Castrol as well as a host of others.

Today Milan's focus is on providing his clients with truly actionable insights at both a strategic and tactical level with a clear focus on delivering cost savings and increased value from his clients’ marketing spend.